We chatted with Liz Rotz, a local STL blogger and influencer, for our next edition of Moms in the Lou!
How did you get started in the blogging/influencer world?
I’m kind of a technology nerd. So when we started a family, I knew that I wanted to document everything in a way for years to come. And doing that through technology (a blog, Instagram, taking millions of photos) just seemed natural to me. It slowly evolved into more than just close friends and family following me. People would ask me questions about our favorite things to do in STL, our favorite date night restaurants and breweries, the baby gear I was using, etc. I quickly learned you could turn all of that into a business, and it was a natural progression from there! My dad is an entrepreneur, and I grew up around that spirit. Plus, I have an accounting degree, so turning it into a business was the perfect way for me to stay at home with our boys!